Music To Your Ears

No matter which way you look at it, music plays a massive part in everyday life. It’s a universal way of communication and has the power to alter the mood of the listener like nothing else can.

But every music genre is different. Each one carries its own meaning so you have to be careful when attaching it to your business. Think about it, you wouldn’t play Death-metal to your Nan, Gangster-Rap to your baby or Shannon Noll’s music to anyone because it would simply send the wrong message. The same applies with your business. You need to choose a style of background music that is a true reflection of your business.

Remember – the wrong choice of music can send the wrong message about your business and nobody wants that.

Our team of composers in The Groove Gallery have been producing a library of world-class ambient music across a variety of genres; it’s just a matter of finding the one that’s perfect for you. It’s not difficult and will only take a few minutes of your time.

First of all, take a minute to think about how you’d like your music to represent your business. If you’re in the Finance or Law sectors, then often a more corporate feel is required which is why we have our ‘Corporate’ genre available. For trade based businesses with a large male caller base, ‘Rock’ or the lighter ‘Acoustic Rock’ is often a popular choice. Or for a general relaxed and unobtrusive feel there’s the ever-popular ‘Light & Easy’ genre which can cover a variety of industries. The choice is literally endless and choosing is as easy as logging on to The Groove Gallery website and listening to the free samples we have available.

Once you’ve decided on the genre or specific tracks you’d like simply let your Creative Coordinator know and that’s what your callers will be hearing on your next production. And why stop there?

The Groove Gallery’s world-class licence-free ambient music is also perfect for playing in waiting areas, retail environments, gyms, hotels and even lifts. This will continue your music branding across even more areas of your business.

So rather than just ticking one of the music boxes for your next update, take some time to think about what your music should be saying about your business. And remember, if you’re still having trouble deciding, we’ll happily pick one for you.

– Dave Roberts