Why On Hold Messages Matter

Let’s play a game. I want you to set the timer on your phone for three minutes. In

The Magic of Messages On Hold

You might think that titling a blog “The Magic of Messages On Hold” is a tad hyperbolic. But

Advertising Music – Why So Catchy?

Oh what a feeling, To-yo-ta! I can never get Toyota’s eight note melody out of my head, and it’s probably playing in yours now too. My apologies, but really you should be blaming your brain. After all, your grey matter is what plays advertising music on a continuous loop. That means, whether you like it

Music for Business: Because not everyone loves Beyoncé

I love Beyoncé. Like worship-level love. But I have come to appreciate that some people don’t. Why? Well I have no idea because she’s basically a living goddess, but for whatever reason, some people don’t like her. Why am I telling you this? Because there’s a lesson to be learnt here! If I were to

Is Your Music Driving Away Customers?

Music is amazing. We use it to enhance the mood, bring back lost memories and even form new ones. But one thing I’ve discovered is that music can be extremely effective in driving away customers. That’s right, driving away customers. I was in the city and a lifetimeaway from my favourite coffee shop. With a

Vegas Nights – The Groove Gallery

Music is Vegas Nights. Vision by Kym Illman. Created by The Groove Gallery an ambient music library featuring world class, lyric-free tracks designed to comfort, not distract.

Put Your Ear To The Ground

Every morning after I boot up my computer and check my emails, I log onto Twitter to see

The Tills Are Alive With The Sound Of Music

More and more businesses are realising that having the right music playing in their retail space can make

Music To Your Ears

No matter which way you look at it, music plays a massive part in everyday life. It’s a

Music to Your Ears

No matter which way you look at it, music plays a massive part in everyday life. It’s a