Marketing

Why is writing for marketing so gosh darn hard?

Short Answer: Because English is hard! Long Answer: The bandage was wound around the wound. The farm was

How to Impress Callers with a Voicemail Message

How can you utilise your business’s voicemail message to create the right impression on a customer? When someone

Scammers Love On Hold Messages

“Come on, do on hold messages really work? Sounds too good to be true!” We hear this from

Stand Out Marketing: Highlights from Advertising in 2017

Every business is dependent on successful marketing. Throughout 2017 we were treated to some of the most ingenious

Do Messages On Hold Affect The Customer Experience?

When a caller contacts your business the customer service they experience will undoubtedly affect the likelihood of them

How to Write for the Ear Without Getting Lost in Language

If you consider yourself a bit of a wordsmith, you may be surprised to learn that writing for

Choosing the Right Voice for Your Brand

We’re told from a young age that “first impressions are everything”; they’re the ever-lasting picture a new person

Why On Hold Messages Matter

Let’s play a game. I want you to set the timer on your phone for three minutes. In

The Magic of Messages On Hold

You might think that titling a blog “The Magic of Messages On Hold” is a tad hyperbolic. But

Kym Illman Interview Episode 6 (of 6)

Behind every successful company is the vision and perseverance of its founders. From Richard Branson to Steve Jobs,