Scripting & Writing

Why is writing for marketing so gosh darn hard?

Short Answer: Because English is hard! Long Answer: The bandage was wound around the wound. The farm was

How to Impress Callers with a Voicemail Message

How can you utilise your business’s voicemail message to create the right impression on a customer? When someone

Stand Out Marketing: Highlights from Advertising in 2017

Every business is dependent on successful marketing. Throughout 2017 we were treated to some of the most ingenious

How to Write for the Ear Without Getting Lost in Language

If you consider yourself a bit of a wordsmith, you may be surprised to learn that writing for

Why On Hold Messages Matter

Let’s play a game. I want you to set the timer on your phone for three minutes. In

The Magic of Messages On Hold

You might think that titling a blog “The Magic of Messages On Hold” is a tad hyperbolic. But

Creativity In Your Cubicle

“Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness.” If you’re a straight-up optimist like myself and Mr. Orwell here, then you’ll understand and appreciate the joys of harbouring creativity. For you, developing something revolutionary after your third coffee in the middle of Hump Day is a no-brainer!

Effective Resume Writing – How To Do It Right

I absolutely hate eating cheese. That was the first impression I made on you. If you love cheese

Trust me, I’m a professional…

Sometimes it can be difficult completely letting go and putting your trust in a professional service – even

Avoid These Phrases

On Hold scripts have come a long way since I began writing them over five years ago. Every