Branding

Christmas On Ho Ho Hold

Christmas is around the corner, and there’s just so much to do! I’ve got to: 1. Order my

Does Bad Grammar Equal Bad Business?

If these two men both arrived for a job interview who would you hire? It’s a no brainer

How Do I Choose What Music To Play To My Customers?

Have you ever been placed on hold only to hear… absolutely nothing? Not only is it off-putting and

Scammers Love On Hold Messages

“Come on, do on hold messages really work? Sounds too good to be true!” We hear this from

Stand Out Marketing: Highlights from Advertising in 2017

Every business is dependent on successful marketing. Throughout 2017 we were treated to some of the most ingenious

Do Messages On Hold Affect The Customer Experience?

When a caller contacts your business the customer service they experience will undoubtedly affect the likelihood of them

Choosing the Right Voice for Your Brand

We’re told from a young age that “first impressions are everything”; they’re the ever-lasting picture a new person

Stop Reposting

In order to be valuable, the content you post needs to be specific to your business. Pugs in Game of Thrones costumes? Not relevant, save them for your personal page. The only way to ensure everything you post is specific to your business is to create everything yourself. If you’re just starting out, or are

Improving Your Business By Sweating The Small Stuff

You’d be surprised at how many silly errors a professional copywriter makes in his/her first draft. I should know! Before you see our work, we’ll have revised and scrutinized that piece of copy a dozen times; laboring over every word, comma and capital letter. It’s very rare that your first effort is your best effort,

Twitter as a business tool: a twit’s guide

Seven years. That’s how long I’ve had a Twitter account. Admittedly, when I first signed up I had no idea what I’d use this micro-blogging site for besides aimless musings about ideas I thought were funny. A few years later I found it a useful way to make bus rides seem shorter by reading jokes