A Sound Idea

Words are a powerful tool. In fact, it was Shakespeare who said, “the pen is mightier than the sword”.

Words can be expressive, informative, directive… but when spoken aloud, the impact and reception can vary dramatically depending on a variety of factors.

For instance, consider the last time you saw an impressive performance with dialogue – your favourite singer, a comedian, an actor in a TV show… what exactly was it about their performance that impressed you? Was it the words coming out of their mouth? Or was it the way in which they delivered said words?

Oftentimes, the success of a performance is influenced greatly by the delivery. Both a talented artist and your dad in the shower can be singing the same lyrics, but the end results are very different. It’s the same with actors – one script can create very different performances depending on whether the actor is talented or less so. This principle also applies to On Hold audio productions.

When it comes to your phone audio, there are several factors to consider. The first, is your choice of Voice Talent. For example, an audio production for a retirement village would more likely suit a mature voice and professional read as opposed to a younger and more casual read. Whereas an under 25’s solo travel company would benefit from using the younger voice and casual read.

Another example is a gynaecologist’s office – due to the nature of the service, callers may feel more at ease hearing a female voice over a male voice. Therefore, we recommend considering your target audience and the demographic of your callers before choosing a voice.

Another thing to consider is how you plan to differentiate yourself from your competitors. How can you use your On Hold audio to really stand out from the crowd? Perhaps you could use a character voice! Think Darth Vader, Batman, Santa Claus, Jon Snow… get to know your audience and lean into what makes them tick!

What about a jingle? If you already have one, be sure to include it in your On Hold production. If you don’t have one, perhaps now’s the time to get one! We have many talented Voice Artists who can also sing, and a group of incredible Studio Engineers ready to create, mix, and produce the music. Name a better way to make a statement to your callers than with a catchy jingle… we’ll wait.

So, if your On Hold production is due an update, or you’re starting from scratch, make sure to consider your target audience and choose your voices accordingly. Not sure what you’re looking for? We can help! Young, old, male, female, local, international, professional, casual… you name it, we can find the voice to suit.

Browse our library of Voice Talent here, or speak with us today to get started on your new On Hold production.