branding Archives - Messages On Hold

Choosing the Right Voice for Your Brand

We’re told from a young age that “first impressions are everything”; they’re the ever-lasting picture a new person paints of

Unlike your favourite real holidays, which happen annually, you only get the chance to celebrate February 29, or Leap Day,

You’d be surprised at how many silly errors a professional copywriter makes in his/her first draft. I should know! Before

Seven years. That’s how long I’ve had a Twitter account. Admittedly, when I first signed up I had no idea

Every year around early November, the internet starts to come alive with the excitement for the upcoming ad bonanza that

Would you buy your wine from Dan Murphy’s because they take “pride” in “offering the lowest liquor price guarantee?” Your

Conceiving a unique selling point in the 21st century is tough, especially in a field as mind-numbingly generic as the

Talk show host Ricki Lake once said: “For me, being memorable is more important than winning.” In a world where

Sometimes when I’m lazing in front of the telly, I find myself oddly drawn to the strangest of ads… ads

Your product may be a winner, but never underestimate the power of improving the customer experience. Consider the coffee market.