Sometimes when I’m lazing in front of the telly, I find myself oddly drawn to the strangest of ads… ads
Read moreImproving The Customer Experience – A Lesson from George
Your product may be a winner, but never underestimate the power of improving the customer experience. Consider the coffee market.
Read moreSoft Serve Is Not Soft Sell
Real estate is expensive; there are thousands of retailers fighting for attention and department stores are unlikely to take a
Read moreVideo and your marketing strategy: a match made in online heaven.
What was the last video you watched on YouTube? Perhaps it was highlights from the EPL soccer game you missed
Read moreIt’s Always Personal, It’s Business
“It’s nothing personal, it’s just business” is a phrase that, unbelievably, still lingers in some modern business owners’ lexicon. The
Read moreWhat’s In A Name?
People love hearing their own name. It’s one of the earliest nouns we’re conscious of and hearing it actually activates
Read moreLikes: Good Sense of Humour
Picture yourself at a party. You’re talking to a member of the opposite sex; they look great and appear to
Read morePhone Phoneys
I recently made one of the biggest investments of my life: a high-end laptop worth over $2000. It took a
Read moreTime For a Proofread
Here in the Message On Hold Copywriting Department, we write a lot of scripts. We proof them personally before we
Read moreChoose Your Own Adventure
When I was a kid, I read RL Stine’s Give Yourself Goosebumps books. Anyone who was born in the mid
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