What does online dating have to do with On Hold messaging? At first glance, not a lot. But if you give it a little more thought they have a lot to do with one and other.
The most important parallel is that you’re essentially selling yourself.
To avoid judgment (and protect my fragile ego) let’s say a friend of mine has used online dating in the past – and with great success. One thing he noticed on people’s profiles is that so many of them state the obvious, such as “love living life to the fullest” and “enjoys laughing”. Really? I’d like to know someone who finds laughing a chore. The point is these throwaway lines do nothing to engage and persuade a potential suitor.
Just like filling out an online profile, your On Hold production (or any other communication for that matter) should be engaging. Instead of saying “We value your call” or “Thanks for holding” why not tell your callers a tasteful joke, offer some industry insight, or reward them with 5% off for mentioning a certain codeword. They’ll feel happy and rewarded for holding. And you get to endear your company to them.
So, how will you inject your company’s personality into your next communication? Let us know what you come up with!