What does online dating have to do with On Hold messaging? At first glance, not a lot. But if you give it a little more thought they have a lot to do with one and other.
The most important parallel is that youâre essentially selling yourself.
To avoid judgment (and protect my fragile ego) letâs say a friend of mine has used online dating in the past â and with great success. One thing he noticed on peopleâs profiles is that so many of them state the obvious, such as âlove living life to the fullestâ and âenjoys laughingâ. Really? Iâd like to know someone who finds laughing a chore. The point is these throwaway lines do nothing to engage and persuade a potential suitor.
Just like filling out an online profile, your On Hold production (or any other communication for that matter) should be engaging. Instead of saying âWe value your callâ or âThanks for holdingâ why not tell your callers a tasteful joke, offer some industry insight, or reward them with 5% off for mentioning a certain codeword. Theyâll feel happy and rewarded for holding. And you get to endear your company to them.
So, how will you inject your companyâs personality into your next communication? Let us know what you come up with!
– Lachy