In order to be valuable, the content you post needs to be specific to your business. Pugs in Game of Thrones costumes? Not relevant, save them for your personal page. The only way to ensure everything you post is specific to your business is to create everything yourself. If you’re just starting out, or are hitting a content brick wall, here are some tips:
Don’t be Afraid to Hire Help
Creating enough content for your business can seem like an almost impossible task, thankfully there’s always help out there. Intern uni students or hire a freelance writer – you’re sure to find someone who enjoys writing, understands social media, and would love to get some experience. However, if you really want to be noticed, consider branching out into video content. Why? Because video is naturally engaging and easy to digest – it requires very little effort, your consumer simply has to sit and watch. The figures back me up:
- 100 million Internet users watch videos online every day.
- By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
- YouTube receives more than one billion unique visitors every month.
If you’re hesitant to jump into the world of video content because you’re afraid of the price tag, relax – in recent years, things have become much more affordable, and more businesses are offering video creation than ever before. At Messages On Hold, we offer VideoUpdate.me, a professionally written, recorded and produced industry-specific video newsletter you brand as your own.
- Not Every Post Needs to be Earth-Shattering
Remember, it’s better to post one relevant video you created on your website/social media and have that running for three to six months than repost a video that isn’t yours every week. In the meantime however, remember to post updates, share your blog posts, and keep clients updated with products and news. It doesn’t have to be earth-shattering for you or your customers either, keeping it light hearted is just fine.
If you’re struggling for ideas, Newsjacking can be a great source of content. Messages On Hold did this last year when a telephone sales rep from US company Comcast was recorded refusing to cancel a customer’s service. In the weeks following the recording going viral, Comcast’s share price dropped more than 5% – a dip many attributed to the negative publicity surrounding the recorded phone call. This happened to coincide with the launch of our online skills training, Phone Skills. We immediately put out a press release and wrote a few blogs on the subject, showing the terrible results of failing to train staff properly, highlighting the benefit of our product to our customers. But please be careful Newsjacking an issue held sacred by many may not give the results you’re looking for.
Use Your Personal Experiences
You’ll be surprised at just how well your daily life can translate into content relatable to your business and audience. Our General Manager, Kirrily Davies did it in her recent blog post about leadership. By reflecting on her son’s junior football match on Mother’s Day, she was able to show the importance of every day leadership and how it can positively impact the people around you. Using your own experiences has the benefit of allowing you to write about what you know, and to develop a deeper emotional bond with you customers.
Every time you post ensure the content is relevant to you and helpful to your customers. If that means promoting your own products, even better! Also make sure you post and share your own content at least once a week. You adopted social media to promote your business – so do it!