content

Stop Reposting

In order to be valuable, the content you post needs to be specific to your business. Pugs in Game of Thrones costumes? Not relevant, save them for your personal page. The only way to ensure everything you post is specific to your business is to create everything yourself. If you’re just starting out, or are hitting a content brick wall, here are some tips:

social media for business

Don’t be Afraid to Hire Help

Creating enough content for your business can seem like an almost impossible task, thankfully there’s always help out there. Intern uni students or hire a freelance writer – you’re sure to find someone who enjoys writing, understands social media, and would love to get some experience. However, if you really want to be noticed, consider branching out into video content. Why? Because video is naturally engaging and easy to digest – it requires very little effort, your consumer simply has to sit and watch. The figures back me up:

  • 100 million Internet users watch videos online every day.
  • By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.
  • YouTube receives more than one billion unique visitors every month.

If you’re hesitant to jump into the world of video content because you’re afraid of the price tag, relax – in recent years, things have become much more affordable, and more businesses are offering video creation than ever before. At Messages On Hold, we offer VideoUpdate.me, a professionally written, recorded and produced industry-specific video newsletter you brand as your own.

social media for business

  1. Not Every Post Needs to be Earth-Shattering

Remember, it’s better to post one relevant video you created on your website/social media and have that running for three to six months than repost a video that isn’t yours every week. In the meantime however, remember to post updates, share your blog posts, and keep clients updated with products and news. It doesn’t have to be earth-shattering for you or your customers either, keeping it light hearted is just fine.

social media for business

Newsjacking

If you’re struggling for ideas, Newsjacking can be a great source of content. Messages On Hold did this last year when a telephone sales rep from US company Comcast was recorded refusing to cancel a customer’s service. In the weeks following the recording going viral, Comcast’s share price dropped more than 5% – a dip many attributed to the negative publicity surrounding the recorded phone call. This happened to coincide with the launch of our online skills training, Phone Skills. We immediately put out a press release and wrote a few blogs on the subject, showing the terrible results of failing to train staff properly, highlighting the benefit of our product to our customers. But please be careful Newsjacking an issue held sacred by many may not give the results you’re looking for.

Good Example:

social media for business

Bad Example:

social media for business

Use Your Personal Experiences

You’ll be surprised at just how well your daily life can translate into content relatable to your business and audience. Our General Manager, Kirrily Davies did it in her recent blog post about leadership. By reflecting on her son’s junior football match on Mother’s Day, she was able to show the importance of every day leadership and how it can positively impact the people around you. Using your own experiences has the benefit of allowing you to write about what you know, and to develop a deeper emotional bond with you customers.

Every time you post ensure the content is relevant to you and helpful to your customers. If that means promoting your own products, even better! Also make sure you post and share your own content at least once a week. You adopted social media to promote your business – so do it!

– Steph

Social Media – This Tip Will Make a Difference

There are many parallels we can draw between being social in every day life and online. For instance, to be social you must be open to creating dialogue and you must also be open to sharing.  So if you’re like many other businesses owners out there struggling to make rhyme or reason out of social media, here is one idea that applies to any social setting that will help you find your voice online.

Social Media

A little exposure can go a long way…

At the end of every day, perhaps in the afternoon lull, go over what you have done today. Review it and pick something that you did, made, or created then share it with your social network. Every day we are building, creating, editing and making in some way, shape or form; make it your goal to share something from your day. This could be an article you read, a process you go through, a photo you’ve taken or something you created.

Here are some ideas to make a difference to your social media:

● Baker – share a tip for fluffier scones.

● Mechanic – provide tips for prolonging tyre life

● Farmer – post a photo of the magnificent sunset over your property

● Financial planner – offer smart ways of storing invoices & receipts

In short, passion breeds interest. Set yourself the goal of spending 10-15 minutes at the end of the day pouring over what you’ve done and share something with your network.

– Lachy

Content Is King

With the sweeping success of iPads and the mind-boggling reach of the internet, the publishing world has heard the same thing over and over again; print media’s days are numbered. Glossy magazines are experiencing dwindling sales and many have folded.

Editors around the world have come to the humble magazine’s defence and have said things like “you can’t read an iPad in the bath” and “you can’t get that tactile feel and pictures aren’t the same on a screen.” But you can’t just sit back and hope that Apple doesn’t release a water-proof iPad and that digital displays won’t improve. So what’s the answer?

Many publishers have taken the ‘if you can’t beat them, join them’ approach; jumping on the digital bandwagon and really expanding their impressive brand’s online presence.  What these big names have is just that; big names. Many have profited from their branding and expanded their reach to online mediums. Others, and I’d hate to name and shame, have not been as successful. They have diluted their brand through gimmicky online mediums and tacky Facebook pages.Conent-is-king

The most important point to take from this transition from printing press to pixels is that ‘content is king’. This sentiment has been echoed in many a magazine office. In her recent biography Former Vogue Australia Editor Kirstie Clements finished on a message of prevailing integrity, “The mediums have changed and will change again, but honest, intelligent content is still key.”

While the our Copywriters love a good sound effect and character voice as much as the next guy, we know that as soon as you say something like “just give us a call for more information” on the end of an on hold message you’ve lost your credibility. Ultimately if you have a potential customer who is waiting On Hold for you to return, getting them to give you a call doesn’t make sense and no amount of sound effects or music is going to disguise that fact.

No matter how great your website looks, or how interactive your new app is, content will always be important. So if you have a typo on your homepage or a cliché in your On Hold production, don’t shrug it off. Take this opportunity to breathe new life into your content. And if you don’t know where to start, talented and modest copywriters will be happy to show you ways to deliver your business’ message to your callers in pithy 50 to 60 word bursts.

– Emily