When I was a kid, I read RL Stine’s Give Yourself Goosebumps books. Anyone who was born in the mid
Read morePlease Leave A Message After The…
“Hey, how you doin? Sorry you can’t get through, why don’t you leave your name, and your number and I’ll
Read moreContent Is King
With the sweeping success of iPads and the mind-boggling reach of the internet, the publishing world has heard the same
Read moreUse The (Weak) Force!
“I just saw what we spent on marketing in the last quarter, show me some results now!” You want to
Read moreCustomer Service is Alive, Well and in Ginza
On a recent trip to Japan I was flabbergasted by the quality of customer service. I knew Japan’s great reputation,
Read moreGood Brands Gone Bad
I had a terrible experience with a great company I admire recently. It was worse than the lukewarm coffee I
Read moreFor All Your Marketing Needs & Requirements
I bet you’ve heard these common phrases a million times, on TV & radio ads, on websites and in print:
Read moreThe Tills Are Alive With The Sound Of Music
More and more businesses are realising that having the right music playing in their retail space can make shoppers linger
Read moreLet’s Chat About Chatting
Interacting with customers online is a given in business these days. But turning those interactions into sales? That’s a whole
Read moreJudging a Book by its Cover
In Mastering Marketing Episode 40 – Packaging for Impact, Kym talks about how companies rely on packaging to sell a
Read more