Messages On Hold

Marketing Messages – What Really Gets Customers Through The Door

Would you buy your wine from Dan Murphy’s because they take “pride” in “offering the lowest liquor price guarantee?” Your

I was having coffee with a friend the other day when I told them I’d seen the new David Fincher

Oh what a feeling, To-yo-ta! I can never get Toyota’s eight note melody out of my head, and it’s probably

I love Beyoncé. Like worship-level love. But I have come to appreciate that some people don’t. Why? Well I have

If you’re not selling as much as you used to or sales have petered out, your marketing messages are no

Conceiving a unique selling point in the 21st century is tough, especially in a field as mind-numbingly generic as the

Think about your best employees… No, I mean really stop and consider them. I’ll give you a few seconds… Now

High risk, high reward. It’s a common phrase in sport – playing a ball across the field and risking a

Talk show host Ricki Lake once said: “For me, being memorable is more important than winning.” In a world where

Music is amazing. We use it to enhance the mood, bring back lost memories and even form new ones. But