Messages On Hold

Languishing over language: how to improve your copywriting

In a fascinating interview with National Public Radio in America, UCLA professor Keith Chen spoke about how language can affect

It was crude to say the least, but our first ambush marketing attempt took place in 1991 at the AFL

Unlike your favourite real holidays, which happen annually, you only get the chance to celebrate February 29, or Leap Day,

With competition at an all-time high, the difference between winning or losing a sale often comes down to the way

When you first waltz into a shop your initial impression will be your lasting one, in which case, the person

When Sherlock Holmes, a detective whose skill is only eclipsed by his fashion sense, walks into a room for the

“Writing a book is a horrible, exhausting struggle, like a long bout of some painful illness.” If you’re a straight-up

Literary legend has it that Ernest Hemingway took on a bet that he couldn’t tell a complete story in just

How do you turn your business acumen from good to great? The answer… it’s all in the little details. Take

You’d be surprised at how many silly errors a professional copywriter makes in his/her first draft. I should know! Before