Every story has a beginning and every business is built on passion and opportunity, and Messages On Hold is no different. From its humble beginnings our MD Kym Illman built his marketing company from the ground up, redefining guerrilla marketing and setting a higher bar for customer service on the way.
Recently, Kym was interviewed by Michael McLeod from the Future Institute of Australia, and was asked to share his experience and philosophy regarding business, entrepreneurship and management. Always happy to share his knowledge and passion for good business, Kym and Michael discuss every aspect of Messages On Hold and touch on topics way beyond.
In this first part of our six part series, Kym shares the story of his early business life and the various experiences that set in motion his drive to become a premium provider of on hold messages. Kym explores some of the lessons he’s had to learn the hard way during the early years of his business, and offers some sagely advice about the importance of unique marketing techniques and investing in quality staff.