viral videos

Going Viral

It’s that time of year where we head to our local GP for our flu vaccines, stock up on vitamin C and three ply tissues and get ready for the onslaught of colds and flues that will undoubtedly sweep through our workplaces. Just like these viruses, viral videos spread quickly and of their own accord, which makes them excellent marketing vehicles for those with small budgets.

Here at Messages On Hold we’ve enjoyed great success with viral marketing.Frame Your MateWorld’s Greatest Business MindAustralia 2010 Electionand Warnie’s Words of Wisdom have literally amassed millions of views. Naturally, this is great for our branding and getting our name out there. But you don’t need millions of views for your viral video to be ranked a huge success.

According to the article Secret Sauce: What Does It Take to Create a Viral Video? your viral video needs just 10,000 views to be classed as a grade A. Interestingly, it’s not just the number of views that classes a video as viral, but how quickly and easily it gets shared. For other insights, and some great tips on coming up with catchy concepts for videos that go ‘viral’, check it out here.

And finally, if you really want your video to spread in the time it takes to say ‘cold and flu tablets’, check out our efforts under the heading “Viral Videos”here.

The Election 2010 News Report That’s All About YOU!

In late May I started work on an Australian Election viral video that’s just gone live at I was delighted when ex-A Current Affair reporter John Mort agreed to front the mock news report and I was doubly delighted that 6PR talkback host Howard Sattler and celebrity agent Max Markson agreed to appear.

Initially, we sent it to a select group of media followed shortly after by 90,000 Messages On Hold clients and opt-in recipients who’d enjoyed our previous offerings e.g.

This project involved more than 20 people and 400 man hours with all production carried out in-house. Luckily we recorded a Rudd and Gillard version. In fact, we had the Rudd version ready to go and had to re-edit when he was ousted. We did however miss one thing in this regard – maybe you can pick up the oversight. We also had our original domain rescinded by the government without explanation, bastards!

So, what do we at Messages On Hold get out of this type of project? Firstly, good will. People just love seeing their name on screen and anything we can give people that they deem worthy of sharing with others is just fantastic by all accounts. Secondly, brand awareness. World’s Greatest Business Mind has been viewed by millions to date and with your help I think this election video will go equally viral. And thirdly it generates business. Already a significant number of people have clicked through to our infomercial on the right of the replay screen, many of whom request a free demo after viewing the infomercial before going on to say YES to Messages On Hold for their business.

Thanks for your interest in reading this far. The only thing that’s left now is to see it for yourself!

Time Trials – Marketing Tribulations

Targa West is a three-and-a-half day tarmac rally around Perth. I entered my Mitsubishi Evo 9 in the event and was delighted to finish 21st out of 53 competitors. The reason I bring this up is because something marvellous happened as a result of me entering the rally.

You see, I installed 5 cameras in the car and recorded the 30 special stages. Each day my team would edit the vision and upload it to (check out all the videos here)

The marvellous bit? Well, along the top I ran a web address – a link to a viral video that explains Messages On Hold in a fun way. Within hours of posting the first video, I started to see motoring people going to the “donaldtrump” site after spotting the address on the racing video. It’s impossible not to see it. As a result, we saw increased web traffic and additional sales.

It would have been easier for me to just stick some logos on the car (which I had) and leave it at that. But by investing money and time in producing high-quality, multi-camera racing footage and getting it out to the masses quickly, I reaped a reward.

The quirky site name was a definite attention grabber. I know this because all weekend people involved in the rally would ask me what it’s all about and in marketing terms, you know you’re on a winner when people ask you to tell them about what you’re selling.