Marketing Archives - Messages On Hold

Choosing the Right Voice for Your Brand

We’re told from a young age that “first impressions are everything”; they’re the ever-lasting picture a new person paints of

So, you’ve come up with the slogan, you’re thrilled with the visual branding and your adverts are short, sharp, and

In a fascinating interview with National Public Radio in America, UCLA professor Keith Chen spoke about how language can affect

Literary legend has it that Ernest Hemingway took on a bet that he couldn’t tell a complete story in just

You’d be surprised at how many silly errors a professional copywriter makes in his/her first draft. I should know! Before

Seven years. That’s how long I’ve had a Twitter account. Admittedly, when I first signed up I had no idea

Every year around early November, the internet starts to come alive with the excitement for the upcoming ad bonanza that

Would you buy your wine from Dan Murphy’s because they take “pride” in “offering the lowest liquor price guarantee?” Your

If you’re not selling as much as you used to or sales have petered out, your marketing messages are no

Conceiving a unique selling point in the 21st century is tough, especially in a field as mind-numbingly generic as the