Sometimes it can be difficult completely letting go and putting your trust in a professional service – even when you’ve parted with money for it.
For me, this is never more apparent than when I’m sitting in the hairdresser’s chair. Usually I have a rough idea of how I want my hair to look but I’m very particular about my hair so it takes a lot for me to put my trust in someone changing my ‘do. As I’m sitting nervously in the chair though, I relax a little bit when I remember that the hairdressers creating my stylish new look are professionals and they’re there to make me look my best. I know I want a full fringe and a few highlights to take me into summer, but I’m happy to accept they’re going to make me look better than I would if I hacked into my hair myself.
I’m taking a risk because I’m trusting someone to know better than I do. When we employ the professional services of those around us we’re basically paying them to know more than we do about whatever it is we want them to do.
When my kitchen sink breaks I have to trust that the nice man who’s come to fix it for me knows more than I do about plumbing. When my throat hurts I have to trust that the doctor I speak to knows more than I do about medical science. And when I order a meal I’m going to trust that the professional chefs cooking my dinner know way more about how to cook my pasta al dente than I could hope to.
It’s the same when it comes to marketing your business. You probably have a rough idea of what you want the outcome to be but what’s the point in blindly fishing around, and possibly making mistakes, when you can rely on professionals who can help you reach your goals?
Sometimes people are unsure about trusting a team of copywriters to write their on hold productions, and that doesn’t surprise me. After all, most business owners know their business inside out so it makes sense they’d know best how to explain it. But knowing how to effectively sell your business is a different kettle of fish altogether.
Here in the copywriting department, we want you to rely on our expertise. When you trust us to write your production, you’re trusting that we know how to sell your business and your products effectively… and to be honest, we do! Just like my hairdresser listens to my thoughts on what I want out of my new haircut, we’ll listen to yours on what you want from your on hold production and use our skills as professional writers to give you a production which is going to be as effective as possible. All you need to do is sit back and enjoy your fresh new look… I mean, on hold production!