advertising Archives - Messages On Hold

Languishing over language: how to improve your copywriting

In a fascinating interview with National Public Radio in America, UCLA professor Keith Chen spoke about how language can affect

Unlike your favourite real holidays, which happen annually, you only get the chance to celebrate February 29, or Leap Day,

Every year around early November, the internet starts to come alive with the excitement for the upcoming ad bonanza that

Would you buy your wine from Dan Murphy’s because they take “pride” in “offering the lowest liquor price guarantee?” Your

If you’re not selling as much as you used to or sales have petered out, your marketing messages are no

Conceiving a unique selling point in the 21st century is tough, especially in a field as mind-numbingly generic as the

There are customers that come into a store, buy a product, and leave… no questions asked. Then there are those

Outside of my hours at Messages On Hold, I have a little creative side project that occupies my time and

Here in the Message On Hold Copywriting Department, we write a lot of scripts. We proof them personally before we

I bet you’ve heard these common phrases a million times, on TV & radio ads, on websites and in print: