âWriting a book is a horrible, exhausting struggle, like a long bout of some painful illness.â If youâre a straight-up
Read moreDitch the Pitch
Literary legend has it that Ernest Hemingway took on a bet that he couldnât tell a complete story in just
Read moreImproving Your Business By Sweating The Small Stuff
You’d be surprised at how many silly errors a professional copywriter makes in his/her first draft. I should know! Before
Read moreTwitter as a business tool: a twitâs guide
Seven years. Thatâs how long Iâve had a Twitter account. Admittedly, when I first signed up I had no idea
Read moreThe Power of Social Media: Turning Disgruntled Customers Into Loyal Ones
A wise, rather scantily clad woman once said: âYou can be the ripest, juiciest peach in the world, and there’s
Read moreVideo Content: How It Can Bolster Your Marketing Messages
I was having coffee with a friend the other day when I told them Iâd seen the new David Fincher
Read moreAdvertising Music â Why So Catchy?
Oh what a feeling, To-yo-ta! I can never get Toyotaâs eight note melody out of my head, and itâs probably
Read moreMusic for Business: Because not everyone loves Beyoncé
I love BeyoncĂ©. Like worship-level love. But I have come to appreciate that some people donât. Why? Well I have
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