Unlike your favourite real holidays, which happen annually, you only get the chance to celebrate February 29, or Leap Day, once every four years. That makes Leap Day actually less frequent than once in a blue moon (which happens roughly every three years).
How should one celebrate this day? By taking a leap, of course! By trying something new that youâve been putting off for far too long. Thatâs as simple as making a booking for a dance class, or trying a new restaurant, or bungee jumping in a chicken suit (if you do this, please send us photos).
I know what youâre thinking: Leap Day isnât a real holiday. Well, neither is Talk Like A Pirate Day, but as more people support and celebrate these left-field calendar dates, we can change the world. I still hold out hope for a Leap Day miracle.
We also think itâs a good day to take a risk with your marketing.
The best advertisements of all time all have an element of risk. Have you ever thought that a scripted message looks different to what everyone else does, or is a bit âout thereâ? That probably means itâs more effective. People remember things that are different. Itâs one reason why we recommend updating your messages â to keep it different! After all, how do you expect to secure your competitorâs clients if you market your business in exactly the same way they do?
So if youâve been playing it safe with your marketing, do one thing this Leap Day: ask us to write something wacky, wonderful and way out there. After all, thereâs a Leap Day saying: if you want make a baby, playing it safe isnât the best way to do it.
Iâm on a horse.