Targa events are full of thrills and spills – I should know! I misread a corner during Targa Tasmania at 190km/hr and flew 35 meters into a paddock and copped a slap on the wrist for some colourful decals. Both of these events made for some great PR and set tongues wagging.
Despite not finishing Targa Tasmania and torturing the poor Messages On Hold Evo, the paddock crash was by far the most successful. At least in terms of brand awareness it was. To date, the video of the crash has had 130,000+ views! It also boosted the number of subscribers to my YouTube Channel.
Targa West, I hope to achieve the same success. Obviously I can’t keep crashing out and wrecking the Evo – that’d be lunacy! So what I have planned is something very special for subscribers to my YouTube Channel… something that will keep them coming back. Curious? Well, I can’t tell you much about it because I’ve been sworn to secrecy but what I can say is that it’ll happen in the first 8 seconds of each video and the first one will involve a distinct lack of clothing.
Why am I doing this? To increase sales at Messages On Hold. It’s small ideas like this that cost next to nothing to do but keep our company name at the forefront of people’s minds and that always translates into dollars.