Life Through The Lens

What started out as a hobby has become a full blown passion for our Managing Director Kym Illman.

“I like art but can’t paint, so I chose photography” says Kym. “Just the sheer diversity of what can be produced via a camera – you could wait four hours for a shot.”

He’s good too. Real good. He had several photographs make it into the West Australian Newspaper, including the one pictured here and another showing the moon in great detail resting atop Perth’s highest skyscraper. Cats

You could say this is a natural progression for a man who’s notorious for getting in front of the camera with his ambush marketing stunts.

“I love the reaction of the viewer to a breathtaking shot”

His shots are available for purchase on a choice of media and start from as little as US$250. Head over to Kym Illman Photography and browse his portfolio of stunning images, which range from the majesty of Africa to the beachside lifestyle of Lancelin, WA.

– Lachy

The New Literacy

Are you still relying on the written word to sell? Get with the times! The language of persuasion has evolved beyond the humble word, and if you aren’t keeping up, you’re falling behind.

Evolve or follow his lead

Evolve or follow his lead

Multimedia used to be magic. Once upon a time, Marketers could rely on a multimedia production to have a certain level of inherent seductiveness, simply by existing. An image in a shop front or the most humble television commercial would capture attention, simply because it was big and colourful. Today, anyone with a passing interest in photography and a few hundred dollars can print out their own life-size photo. As for video… 72 hours of (mostly amateur-made) video are uploaded to YouTube each minute. Multimedia is no longer the exception, it’s the rule.

But unlike the languages you may have been made to learn in primary school, being ‘literate’ in multimedia is much easier than you may think. In fact, we live in such a media-saturated world that you may just be surprised how fluent you are. Let’s look at some examples of companies utilizing this new language to great effect: is a popular online clothes retailer. Obviously, images of the item of clothing you’re about to purchase are a must, but they’ve gone one step further. Now you can watch a short 10 second video of the model striking a pose or strutting down a catwalk in your item of interest. ASOS have brought the customer closer to a ‘hands on’ experience in a way that few competing online clothing stores have. As a result, customers will be more confident in the product and more likely to make a purchase. Now consider going to a competitor’s website… these photos are nice, but I’m used to seeing videos of the clothes I’m going to buy.

One of our clients, eStore, is an Australian online electronics retailer. As well as selling familiar hardware and software, they also sell unique accessories like lens kits for your iPhone camera (view the video here) and portable business card scanner.  While these items might grab interest, a customer may be understandably hesitant given it’s an unfamiliar product. Fear not! Jump onto eStore’s YouTube channel and you’ll find handy product reviews, again giving as close to a ‘hands on’ experience as possible.

This engagement in multimedia isn’t just reserved for the online environment. Have you entered a surf shop, cosmetics/clothes department or cinema recently? Video is now being used to brand companies and communicate information where a static image would once try. You’re competing for your customers’ finite attention, and the bar for stimulation has just been lifted.

So how can you start talking the talk? You no longer need to get a professional production house to create multimedia, with a computer and a camera you’re more than halfway there. If it suits your brand, efficiently shot and edited videos (like eStore’s) are a great way to occupy a space your competitors may not have. Simple editing software often comes standard with most PCs and uploading video is child’s play (if you don’t know how, ask a child). If you’re brand is more premium, there’s an army of super-savvy multimedia graduates keen to whip up professional-looking multimedia for far-below industry rates. If you don’t know where to find such a graduate, email your nearest Uni or TAFE and get ready to sift through expressions of interest.

A smartphone and an internet connection is all you need!

A smartphone and an internet connection is all you need!

For the retail environment, invest in an L.C.D. screen and loop a multimedia production to spruce up your storefront. For audible branding – don’t pay for generic radio, pay for music that expresses your brand. With license free ambient tracks from The Groove Gallery, achieving this has never been lighter on the wallet.

Okay, but what can I say about my business? You’re primary goal is to be ‘heard’, so saying something is far better than nothing. Clothing store? Do a photo shoot with some local models and make an animated slideshow then post that to Facebook.  Deli? Get your most charismatic butcher to star in a YouTube video featuring a specific cut and a matching recipe. Accountant? Film ten one-minute ‘tax tips’ videos.

And we’re not at endgame yet. Many forward thinkers have stated that programming is the new literacy. In the future, deeper interaction will come from progressively more immersive media that will rely on user interaction with programs, and the standard multimedia of today will seem like the ‘For Sale’ signs of yesterday. But until then – lights, camera, action!

– Jakub

WARNING: Some Scenes May Shock!

It’s not often I get dressed up in women’s clothing and parade in front of a camera but I did just this a couple of weeks ago.

I donned a wig and endured an hour of make up application. My General Manager Kirrily lent me a dress and one of the other female staff offered me the bra they were wearing that day to ensure I looked as realistic a woman as a 49 year old male can. It was all in aid of a new Messages On Hold infomercial on Youtube.


I must warn you, I appear completely nude in a later scene. MOH’s Admin Manager Tonya Allan agreed to do the camerawork for that scene on what was a “closed set”. It was shot against a green-screen background so the MOH graphic designers could go to work on the image in post-production.

Please, have a look at the video on I’d love to hear your feedback.

P.S. Tonya was my first employee back in 1989. I married her in 1995 to secure her long-term tenure.