Effective Resume Writing – How To Do It Right

I absolutely hate eating cheese.

That was the first impression I made on you. If you love cheese it was probably a bad one, but that’s how quickly a first impression can be made. It’s the same for online platforms, from dating websites, to, I don’t know… résumés!

Both are first points of contact, one between prospective employee and employer, the other between potential life partners. Both provide a snapshot of who you are, with the aim that the other party will want to strike up a conversation, a meeting, then a blissful partnership. In any case, it all comes down to the execution. Let’s look at our first hopeful unemployed/lonely heart.

Effective Resume Writing Pau Morgan

Pau, I feel like we have an instant connection. You’re bright, you’re beautiful, and your Spanish accent gives me shivers. This résumé is eye catching, and is smartly designed. This is like stumbling upon a foreign man on a dating site. There may be a language barrier, but his simple, no frills approach toward things makes you feel instantly at ease. Plus there’s no harm that he’s easy on the eyes.

Then there’s Alan Dickson. This résumé is full on, in your face, leaving very little to the imagination. Being this… upfront in a dating profile wouldn’t really bode well for your romantic future. Similarly, presenting this image of yourself won’t aid your chances of gaining employment.

Effective Resume Writing Alan Dickson

Instead, put your best self forward, and keep your private interests (taking photos of yourself flexing in the gym) to yourself. If I was an employee I’d laugh and keep the résumé, but I wouldn’t give Alan a call.

Though varying greatly in design and aesthetics, both résumés are similar in that they exist either on paper or digitally. Despite how interesting, creative or visually confronting they are (I’m looking at you Alan), they can still be added onto a pile with another résumé placed neatly on top.

That’s where Brennan Gleason comes in, a graphic designer hailing from Canada, who did something altogether different and displayed his résumé on the packaging of a four pack home brew, with extracts of his original work on each bottle.

Creativity is key when it comes to effective resume writing.

“I’ve always been inspired by those unconventional CVs and recently got into home brewing,” Mr Gleason said. “So I thought why not put the two together? Each bottle features a piece of work from my portfolio with a little bit of info on it. It also features a QR code linking to the project on my website.”

Brennan sent cases of beer as soon as he graduated from university, and unsurprisingly – got offered jobs soon after.

In dating this would be like organising a date and getting flowers, chocolate and wine as a reminder gift. But in an awesome, we’re going to be together forever way, not a creepy, how do you know where I live, back off psycho way. And I’m sure if Brennan was on a dating site, he wouldn’t stay single for long either.

What have I taken from exploring the wonderful world of résumés, and the sometimes not so wonderful, downright creepy world of online dating profiles? Creativity is key. And if you’re willing to woo your prospective employee/love interest with a four pack of home brew – well, that can only sweeten the deal.

Resum-Ale? I’ll drink to that.

– Steph

Customer Service Begins With A Smile

We all have days when we feel flat. You might be tired. You might be having a bad day. It might be something as small as skipping that morning coffee you so desperately need. On days like this, it’s harder to wipe a smile across your face and give 100% genuine customer service.

Quite obviously, when you’re having a day like this you run the risk of letting down a customer, or potential customer, and costing yourself a sale. But I like to look at the situation a little differently. When you’re having a day when you’re not quite feeling yourself and you let yourself stay in that sulky, grouchy mood, you’re actually denying yourself a chance to let customer service cheer you up. On the other end of the spectrum, a potential customer could also be having a bad day – by providing friendly, genuine customer service you could improve their day, and in turn, improve yours!

Perhaps this picture of a little ducky will make you smile.

Perhaps this picture of a little ducky will make you smile.

In the copywriting department, we’re sometimes given the opportunity to speak to our clients over the phone, to really uncover what they’re hoping to achieve with their On Hold production. We love our clients at Messages On Hold, and every once in a while a special client comes along who’s so happy and enthusiastic that just chatting with them brightens our day. For me, it’s the client who can have a laugh with you and actually talks to you like a real person. They call you by your name and they’re enthusiastic about what you’re telling them. When you get off the phone, you’re genuinely excited about starting their script because they put you in such a good mood. If their phone manner is any indication of their customer service skills, I’m willing to bet they’re damn good at their jobs – simply because of how nice they are!

Our Managing Director Kym Illman produced an episode of Mastering Marketing which focused on how people tend to do business with people they like. By letting your mood change and enjoying interactions with your customers, not only are you giving your them what they deserve, you’re actually benefiting from it as well! If you make the sale, great, job well done. If not, there will be a next time because you will have left a positive impression on the customer so next time they need what you’re offering, they’ll have your smiling face at the forefront of their mind and they’ll come back to you.

Next time you’re feeling down in the dumps; open yourself up to the opportunity that great customer service offers. Take some advice from a legend like Peter Glen and let your own great customer service turn your frown upside down.

– Sophie