Build a memorbable brand

A Good First Impression: How To Nail It

Talk show host Ricki Lake once said: “For me, being memorable is more important than winning.” In a world where trends come and go and the next big thing has become commonplace, how do you create a good first impression that stays in everyone’s minds?

Here are 5 ways to ensure that you’re making a good first impression that will last.

1. Get it right the first time

You only get one shot at making a good first impression. If you’re meeting a new contact in person, give them a great handshake and be genuinely interested. Instead of just nodding and looking away, make eye contact and repeat their name. Prospecting a new client over email? Make the effort to find out and address them by their name, making sure it’s spelt correctly. You’d be surprised how careless many people can be with little details that count.

2. Tell a great story

Don’t hold back when it comes time to share. Engage your audience, be it one or a thousand, with something real and honest. Whether you made your first million at age 21, have a bizarre talent for recalling the title of every Celine Dion song, or have a knack for extreme sports, share your story and give people an extra reason to remember you.

3. Get personal

Polite niceties are easy enough to throw about in conversation. How many times have you said “How’s it going”, “Take care” or “Stay in touch” and actually meant it? Make a difference by taking it a step further. Take the time to write a note congratulating a client on their recent promotion, or send your sympathies at a tough time. If you genuinely care for a friend or client beyond the superficial, the returns may far surpass your expectations.

4. Have a signature look

In fashion, a signature look can make you unforgettable. The actress Audrey Hepburn knew that all too well and worked it to her advantage with her minimalist wardrobe of button-down men’s shirts, headscarves, classic sheath dresses and cigarette pants.   And who can think of a black turtleneck without remembering Apple founder Steve Jobs? Find your look and you’re well on your way to standing out from the crowd. For businesses, never underestimate the impact of a powerful logo and the right choice of colours. The story of a famous fast-food chain might be quite different if they had gone for brown and white, instead of red and yellow.

5. Let your actions speak for you

Can you walk the talk? Words come easy and instead of telling your clients or potential partner how good you are, show them that you’re more than just empty words. Impress them with your sincerity, detail to attention and willingness to go the extra mile. You’ll find that they’ll do all the talking for you.

– Sharon