packaging

Judging a Book by its Cover

In Mastering Marketing Episode 40 – Packaging for Impact, Kym talks about how companies rely on packaging to sell a product, and this Brazilian Burger Chain really takes that idea to the next level.  Their burgers are wrapped in edible paper, so customers don’t even have to unwrap their meal before they bite into it. With edible wrapping they’re telling customers that our burgers are too good to wait for – just take a bite!

Suitcase

The burger company makes the packaging a part of the dining experience, and gets a few laughs too.  You don’t have to look far to find other examples of packaging that puts a smile on a customer’s face. Vitamin Water use funny conversational descriptions of what their vitamins will do for you and this company made milk cartons into water bottles with the slogan – Boxed Water is Better.

At Messages On Hold, we try to make our customers smile at every opportunity.  This strategy extends from our emails and website banners right through to how we package our equipment. To the right is a snap of how our equipment is packaged. Our design team came up with the idea of a vintage suitcase – complete with bumper stickers from its travels!  We also include a sticker inside the box with a photo of the Operations Team to show who packed the equipment, which gives it a more personal feel.

Not all packaging has to make you laugh out loud. But a little bit of ingenuity can turn something as simple as opening a package into an experience that leaves a smile on your client’s face.

– Lachy