Iâve had years of practice at biting my tongue. However, a recent article by âself-employedâ journalist Joe Donatelli left a bitter taste in my mouth⊠a taste that can only be washed out by telling you why he is wrong. The article details how slimline business cards are embarrassing to hand over and create a poor first impression â if any at all. To that I say ârubbish!â
As the owner of a slimline business card (actually, over 500 of them) I feel itâs my duty to stand up for them. Theyâre half the height of a standard business card with all the impact â and if done correctly, very eye-catching. The role of a business card, first and foremost, is to simply provide contact details of one business person to another. Secondly, itâs to provide a snapshot of the business and/or person.
Slimline business cards – small in size, big in impact
There were a few lines in Joeâs article that stuck with me like a corn kernel between the teeth. Not because they were glaringly wrong (it is an opinion piece, after all) but because they just donât give slimline business cards a fair go.
âItâs embarrassing when someone hands you a mini business card and the look on your face is âWhere is the rest of your business card?â
No, embarrassing is fumbling around for your business card and settling for the back of a shopping receipt. Iâve been in business and exchanging business cards with people for five years now, and not once, after being handed a slimline card, have I thought this. Perhaps if the card was torn in half, I might have entertained the idea.
âWhat was wrong with the old way we did business cards? They were fine.â
Youâre right, some are fine. Blackberry thought sticking to their guns in the face of smartphone innovation was âfineâ, and today they spend most of their time eating Apple and Googleâs dust. The point is being âfineâ is being part of the pack. Being unique is the way to get ahead of it.
âNew-style mini business cards are easily lost in the chaos of modern pockets.â
I love this one. The concept of a âmodern pocketâ is just visually brilliant. I imagine something from the movie Tron. You dip your hand into your jeans equipped with modern pockets and suddenly youâre transported into this neon world of chaos. Business cards, lint, chewing gum wrappers whiz past you at great speed. This bizarre hellscape is purgatory for pocket detritus.
The simple fact is you wonât lose anything, not even a slimline business card, in your pockets⊠unless you have a hole in them.
âTheyâre virtually invisible in a business ladyâs purse.â
This one I can appreciate â only because I have a man bag and love making the joke âI can never find anything in hereâ when at the checkout. If you take business (and your clients/business partners) seriously, youâll safely stow business cards in the available slots of your wallet until you get back to the office â where they go into a designated draw or tin for future reference.
In my book there are only four mistakes you can make when choosing a business card:
1) Unclear or cluttered contact information
2) Poor quality stock
3) Not creative/clean design
4) Going too big
The lesson? Sure, some people might end up losing your slimline business card. Not because itâs small or because it had sharp corners so they had to put it down. It got lost because either it wasnât memorable enough to keep, or because the first impression you left them with wasnât enough to make them care.
– Lachy