We’re told from a young age that “first impressions are everything”; they’re the ever-lasting picture a new person paints of
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You’d be surprised at how many silly errors a professional copywriter makes in his/her first draft. I should know! Before
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Seven years. That’s how long I’ve had a Twitter account. Admittedly, when I first signed up I had no idea
Read moreUnique Selling Point – Can’t Find One? Make One.
Conceiving a unique selling point in the 21st century is tough, especially in a field as mind-numbingly generic as the
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I’ve had years of practice at biting my tongue. However, a recent article by ‘self-employed’ journalist Joe Donatelli left a
Read moreA Good First Impression: How To Nail It
Talk show host Ricki Lake once said: “For me, being memorable is more important than winning.” In a world where
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