Branding

Choosing the Right Voice for Your Brand

We’re told from a young age that “first impressions are everything”; they’re the ever-lasting picture a new person

Stop Reposting

In order to be valuable, the content you post needs to be specific to your business. Pugs in Game of Thrones costumes? Not relevant, save them for your personal page. The only way to ensure everything you post is specific to your business is to create everything yourself. If you’re just starting out, or are

Improving Your Business By Sweating The Small Stuff

You’d be surprised at how many silly errors a professional copywriter makes in his/her first draft. I should know! Before you see our work, we’ll have revised and scrutinized that piece of copy a dozen times; laboring over every word, comma and capital letter. It’s very rare that your first effort is your best effort,

Twitter as a business tool: a twit’s guide

Seven years. That’s how long I’ve had a Twitter account. Admittedly, when I first signed up I had no idea what I’d use this micro-blogging site for besides aimless musings about ideas I thought were funny. A few years later I found it a useful way to make bus rides seem shorter by reading jokes

The Top Five Christmas Campaigns for 2014

Every year around early November, the internet starts to come alive with the excitement for the upcoming ad bonanza that is Christmas time. So in spirit of Christmas, here are our top 5 Christmas campaigns for 2014! 5) Sainsbury’s – Christmas Is For Sharing, made in partnership with The Royal British Legion. [Warning – turn

Marketing Messages – What Really Gets Customers Through The Door

Would you buy your wine from Dan Murphy’s because they take “pride” in “offering the lowest liquor price guarantee?” Your new plasma TV from Retravision Online because they “guarantee to beat any advertised competitor price?” When your nephew or niece’s birthday arrives, will you purchase your present from Toys R Us because they promise their

Video Content: How It Can Bolster Your Marketing Messages

I was having coffee with a friend the other day when I told them I’d seen the new David Fincher film Gone Girl, an adaptation of the novel by the same name. He said “wouldn’t you rather read the book first, then see the movie?” As an impatient person who writes (and consequently reads) for

Unique Selling Point – Can’t Find One? Make One.

Conceiving a unique selling point in the 21st century is tough, especially in a field as mind-numbingly generic

The Flexible Workplace: Bend, Don’t Break

Think about your best employees… No, I mean really stop and consider them. I’ll give you a few seconds… Now think about the people who used to be your best employees.  The ones you wished still worked for you. Did they leave for reasons ‘outside your control’?  Did Jasmine head off to have a baby? 

Slimline Business Cards are just the Right Size

I’ve had years of practice at biting my tongue. However, a recent article by ‘self-employed’ journalist Joe Donatelli left a bitter taste in my mouth… a taste that can only be washed out by telling you why he is wrong. The article details how slimline business cards are embarrassing to hand over and create a