Kym Illman Interview – Episode 3 (of 6)

Across Australia, Kym Illman and Messages On Hold are famous for their iconic guerrilla marketing tactics. The key? Standing out from the crowd in every way.

In this third part of a six part interview series, Kym talks about the origins and thought processes behind his marketing campaigns, and how they manage to be both controversial and wildly successful. Kym elaborates on the different ways in which a business can achieve brand recognition, even in a highly competitive market of multiple brands all jostling for the limelight.

A master of recognising business opportunities and finding inspiration in the least likely of places, Kym Illman will surprise you with just where he found his greatest inspiration.

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